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After all, James indicated in the post that more details would be forthcoming. By Tuesday, the stakeholders received their answer when Polymarket aired a splashy ad that received more than 15.5 million views on James’ X page.
Following an extended three-day holiday for Labor Day Weekend, Polymarket went live with a colourful 90-second spot directed by award-winning filmmaker Peter Berg, the director of the acclaimed television series Friday Night Lights. The spot, which featured the likes of Eli Manning, Derek Jeter, Richard Sherman, John Leguizamo and Spike Lee, among other celebrities, coincided with the launch of Squads, a new social experience within the US Polymarket app.
According to a Polymarket news release, the new initiative will give users a dedicated place to talk markets, share their picks and trade together directly on Polymarket.
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For a second year, the Las Vegas Convention & Visitors Authority (LVCVA) is organizing the city-wide “Vegas 5-Day Sale.” Officially running from today (Sept. 22) through Saturday (Sept. 26), the event for 2026 includes more than 180 limited-time offerings.
Caesars is offering rooms at its Las Vegas properties discounted by up to 60% for stays through March 2027. The Caesars Palace operator is extending the five-day promotion to 9 am PT on Tuesday, Sept. 29.
Caesars is additionally offering $50 tickets for Josh Groban and Tim McGraw, $30 seats for Jeff Dunham, and 20-25% discounts on the High Roller Observation Wheel, Fly LINQ Zipline, and Eiffel Tower Viewing Deck.
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Nearly a third of respondents told Fullstory that increased event contract breadth could compel them to consistently choose a prediction market over a sportsbook.
Sportsbook operators have an inherent advantage over prediction markets in that the former can offer significantly larger sign-up and retention bonuses and gaming companies are leaning into those expenditures this football season.
Promotional spending is nice and has proven to be an effective customer acquisition tool, but both sportsbooks and prediction markets would do well to emphasize bespoke experiences for clients because they’re looking for customization.
