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Sun International CEO Ulrik Bengtsson noted SunBet’s revenue growth of 35.5% outpaced the 19% South African online market’s overall growth of 19% during the period,
SunBet’s growth was supported by a 32.3% rise in active player days, while first-time depositors also increased 17.5%.
It has also been backed by the rollout of proprietary in-house technology within the SunBet tech stack, prompting the launch of a new user interface in South Africa and Botswana.
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A survey by Fullstory, a behavioral data analytics company, says that amid the evolution of yes/no exchanges, 60% of bettors said prediction markets are altering how they use sportsbooks with 35% admitting that they’ve reduced usage of traditional sports wagering platforms as access to sports event contracts increased.
“Consumers are being presented with more options for how they can participate in online gaming, creating a more competitive landscape where a seamless digital experience is increasingly becoming part of the value proposition,” said Jason Wolf, president of Fullstory, in a statement. “The brands that understand how consumers are navigating, comparing, and engaging with their platforms in real-time can identify where friction is getting in the way of trust and retention.”
A quarter of respondents said they use both prediction markets and sportsbooks depending on the event they’re considering wagering on. While the 35% reduced use figure may sound like a warning shot to gaming companies, a variety of other studies and surveys indicate that when bettors can choose between a sportsbook and an all-or-nothing exchange, they frequently opt for the former.
How to play Flame Busters
At the top of the odds, we have a matchup between the Tampa Bay Lightning and either the Colorado Avalanche or Las Vegas Golden Knights. Tampa looks like a favorite thanks to their Goal Differential of +20, although they aren’t even top of the Discover Central division at this point, trailing both the Florida Panthers and Carolina Hurricanes.
Meanwhile, Colorado and Vegas are both competing to win the Honda West division, but 2019 champions St. Louis also up there in the standings, but with an even goal differential.
Also prominent in the potential matchups are the Boston Bruins, Montreal Canadiens and league leading Toronto Maple Leafs. Although Toronto has a better record than Tampa Bay, they’ve played four more games and have a worse goal differential, and perhaps an easier schedule thanks to being in the Scotia North division with the league’s worst team, the Ottawa Senators.