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Citizens gaming analyst Jordan Bender wrote in a 16 Sept. note that with the NFL season now under way: “Genius should benefit from increased spending across both traditional sports betting and the emerging prediction market industry.”
Added Bender: Genius’ recent deals with Kalshi and Polymarket “have provided an incremental positive catalyst for [Legend founder] Mr Kisberg and team”.
“We think investors will be looking for signs that Genius can leverage Legend’s relationship to capture a larger share of the rapidly expanding sports betting and prediction market opportunity,” he aded in a note this week.
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The Vegas Golden Knights launch their NHL preseason tonight against the Los Angeles Kings at Toyota Arena in Ontario, California—home to the Kings’ AHL affiliate. Crypto.com Arena in Los Angeles was unavailable due to UFC 331.
Vegas will lean heavily on younger players for the opening stretch of exhibition games, according to general manager Kelly McCrimmon.
That strategy opens the door for Trevor Connelly, Vegas’ 2024 first-round pick. Connelly entered training camp skating on the club’s third line, and after the departure of several depth players this offseason, the 20-year-old left winger has a clear path to earn a roster spot.
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Sportsbook operators have an inherent advantage over prediction markets in that the former can offer significantly larger sign-up and retention bonuses and gaming companies are leaning into those expenditures this football season.
Promotional spending is nice and has proven to be an effective customer acquisition tool, but both sportsbooks and prediction markets would do well to emphasize bespoke experiences for clients because they’re looking for customization.
“Twelve percent of respondents have switched platforms because another offered personalization aligned with their interests, while 9% said recommendations based on their interests would make them more likely to try a prediction market,” concludes Fullstory.
