Sugar Rush

What is Sugar Rush?

The operator has made a number of key operational and technology changes during this process, including switching its sportsbook backend from DraftKings to OpenBet. And hiring a number of industry stalwards to lead its competitive business.

Former Scientific Games veteran Chris Armes was appointed as the new executive VP of Gaming Technologies in early August. Armes is set to take up his new role in the autumn of 2026, leading Veikkaus’ technology organisation from its Helsinki headquarters. 

In July last year, Veikkaus iGaming EVP Jarkko Nordlund told iGB: “The competition will be fierce when the market opens, so we must be very competitive. Our aim is to challenge the mentality of our current position, so we need to secure market leadership.” 

About Sugar Rush

Below is the graph of 1-month rates from CNBC. They are about to cross the zero boundary.

When that happens, commodities prices are going to get completely unhinged. The cash on corporate balance sheets is going to start losing purchasing power very fast. And that will only encourage more dumping of it, and increase the positive feedback loop now already in place.

They can dump it for BTC, sure. But that’s not going to help at all. Why not? Because the value of BTC depends entirely on the U.S. dollar still being usable in a basic sense as a currency. If the dollar falls, so does BTC, because BTC is not fundamentally useful other than as a way of transferring dollars or other fiat currencies. If there is no value to transfer, there is no value to the transfer tool. Corporates are going to have to dump extra paper currency for gold, quickly, yesterday, or they are going to lose everything. Same for individuals. Time is almost out now, I’m sorry to say. Good luck out there, and if you want a guide during these crazy times of monetary chaos, follow me on SeekingAlpha, and sign up for a free trial at The End Game Investor. 

About Sugar Rush

“Derek Stevens and the Circa team have been great partners to the A’s, supporting the Club in West Sacramento during our time there, and we’re excited to build on that relationship,” said Marc Badain, president of the Athletics. “As we look toward the opening of the A’s ballpark in Las Vegas, having Circa as our first Founding Partner is an important step in bringing our vision for a uniquely Las Vegas experience to life.”

A centerpiece of the deal is the Circa Dugout Box, a premium hospitality experience placing guests directly adjacent to the A’s dugout.

The Vegas Golden Knights launch their NHL preseason tonight against the Los Angeles Kings at Toyota Arena in Ontario, California—home to the Kings’ AHL affiliate. Crypto.com Arena in Los Angeles was unavailable due to UFC 331.