About this app
About Power Hot
The second expansion is expected to take about 18 months and remains on schedule to open during the second half of 2027, according to Red Rock Resorts president Scott Kreeger.
The latest project will add more than 275,000 square feet to the north side of the resort. The expanded casino floor will include 400 additional slot machines, while new entertainment options will include a 36-lane bowling facility and luxury movie theaters.
One of the largest additions will be Moonshine Flats, a country-western bar and entertainment venue. The two-story facility will cover about 29,000 square feet.
How to play Power Hot
The collaboration includes sponsorship rights for significant NFL events such as Super Bowl LXI and the NFL Mexico Game – a regular-season NFL matchup on 22 November 2026 in Mexico City between the San Francisco 49ers and the Minnesota Vikings.
The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.
“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online.
What is Power Hot?
Rather than simply building what is requested, teams are increasingly expected to understand why something is being built and what value it should create.
As Paul Crisp, Cubeia’s head of marketing, points out: “If the objective is 10% more traffic, for example, how do we measure it?
“We need to establish a baseline, implement the change, measure it and see whether it goes up by 10%. If it only goes up by 1%, maybe we need another iteration because we haven’t fulfilled the objective.”
