Midnight Wilds

About Midnight Wilds

Revenue from the US and Canada increased 161% year-on-year (or 176% in constant currency) to €56.9 million.

This was due to its partnership with Hard Rock Bet in Florida, and the strength of its games powered by Past Motor Racing (PMR). These are expected to normalise in subsequent quarters.

North America continues to be a strong and prominent region for Playtech. US general manager Jonathan Doubilet told iGB’s sister publication GGB in June that it had exceeded its expectations in the region.

What is Midnight Wilds?

“Two of the biggest games so far this season have the Bills and the over, both in Week 1 and 2, and the Bills got there both times,” he said. “Bettors remember what teams made them money, and they’re going to keep riding them until they disappoint.”

The Bills opened their season beating the Texans in Houston 36-31, then followed that up with Thursday night’s (Sept. 17) big 41-31 home win over the Detroit Lions. Both games went over the total, and neither was particularly close.

The Bills play next Sunday (Sept. 27) at home against the 0-2 Los Angeles Chargers, with a 1 p.m. EDT kickoff.

What is Midnight Wilds?

The company currently has 10 games spanning themes such as football and cars, with content deliberately based around subjects already attracting attention on social media.

That familiarity is important. Swipe Games is not asking social-media users to learn an entirely new digital language when they arrive at a casino. Its proposition is that the behaviour they already perform almost instinctively – watch, decide, swipe, repeat – can become the gaming mechanic itself.

“The video itself is the game,” Yashin explains. “We are as quick as crash games, but the pattern and the feel are more like betting. We are combining two different worlds – betting and quick games.”