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About Prism Of Gems
Entain stressed the importance of its retail networks in providing local employment and community engagement.
It noted the role of machine gaming revenue in sustaining shops outside of race days, which in turn supports local economic activity, including around £50 million annually devoted to British horse racing.
Entain warned that a sharp rise in MGD could prompt customers to migrate out of the regulated market, estimating that up to £1 billion in gambling stakes could shift to the black market.
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Christofidou also floated the idea of issuing GMI recipients with a special card for in-person verification at gambling venues, but several MPs warned this could stigmatise welfare recipients.
Current gambling legislation restricts participation for minors and those classified as “financially vulnerable”. However, GMI recipients are not yet formally classified as such for the purpose of these regulations.
The NBA has operated a online self-exclusion scheme since 2024. It requires users to register with a mobile number, email address and ID. Since around 80% of gambling in Cyprus happens online, this route offers a far easier way to identify and exclude claimants than monitoring anonymous betting at physical outlets.
How to play Prism Of Gems
Closing of the transaction is targeted for the first quarter of 2027.
Following closing, Merkur intends to file the mandatory tender offer with the AMF in the first half of 2027, with the offer launch contingent on the regulator’s clearance.
The transaction remains subject to customary closing conditions, including receipt of all necessary regulatory approvals.
