Course / Course Details
By - Omega Joyce
No prior marketing experience required
Basic computer and internet knowledge
Interest in marketing and online business
Laptop or smartphone with internet access
Willingness to learn and practice
This course is a step-by-step introduction to Digital Marketing designed for beginners. You will learn how businesses promote their products and services online using social media, search engines, content, and paid ads.
The course covers both strategy and practical skills, helping learners understand how to attract, engage, and convert customers in the digital space.
By the end of the course, you will be able to plan and execute basic digital marketing campaigns confidently.
After completing this course, you will be able to:
Understand digital marketing fundamentals
Identify different digital marketing channels
Create basic marketing strategies and funnels
Use social media platforms for brand growth
Understand SEO and content marketing basics
Run intro-level paid ads (Google & Social Media)
Measure performance using analytics tools
Build a foundation for advanced digital marketing roles
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