This beginner-friendly course introduces learners to the fundamentals of Google Ads and how Artificial Intelligence can simplify and enhance digital advertising campaigns. Participants will learn how to create effective search, display, and video ad campaigns while using AI tools for keyword research, ad copy generation, audience targeting, bid optimization, and campaign performance analysis. No prior advertising experience is required, making this course ideal for students, entrepreneurs, marketers, and business owners.
Course Outcomes
Understand the fundamentals of Google Ads and digital advertising.
Create and set up Google Search, Display, and Video ad campaigns.
Use AI tools for keyword research and competitor analysis.
Generate high-converting ad copy using AI.
Optimize bidding strategies and audience targeting with AI insights.
Track campaign performance using Google Ads analytics and reports.
Improve ad ROI through AI-powered optimization techniques.
Launch and manage Google Ads campaigns confidently for business growth.
