Flux

How to play Flux

Bet365 attributed the job cuts to a “highly competitive trading environment, plus increased regulatory and tax-related costs”.

A Bet365 spokesperson said the company was working to limit the number of job losses and support employees affected by the changes.

“We are committed to minimising the impact on our people and are exploring all avenues to reduce the number of redundancies,” the spokesperson said. “As a first step, we are planning a programme of voluntary redundancies.

What is Flux?

Eilers & Krejcik Gaming (EKG) estimates that bettors will plunk down $40.5 billion on the NFL this season through regulated channels. Traditional sportsbooks are projected to capture $31.7 billion of that total, compared to a handle analog of $8.4 billion for prediction markets—a 79% to 21% split in favor of legacy operators.

Handle analog is a metric used as a cleaner comparison between sportsbooks and prediction markets because the latter’s volume doesn’t compare evenly with sportsbook handle.

Based on its projections, EKG sees the overall sports wagering industry growing 8% year-over-year, outpacing the current baseline growth rate of 5% (a figure that strips out temporary boosts from the 2026 World Cup).

About Flux

Many players use a fixed cash-out target, such as 1.5x or 2x, and exit automatically every round. This removes emotion from the decision and keeps losses predictable.

The outcome of each round is determined by a provably fair system, which means every result can be independently verified. This transparency is part of why the format caught on so quickly.

As with any game, the house edge is real and the mathematics always favours the operator over time. Treat crash games as short bursts of entertainment rather than a strategy for steady income.