This course introduces learners to the fundamentals of Google Analytics 4 (GA4), the latest web analytics platform used to track and analyze website and app performance. It is designed for beginners who want to understand how users interact with digital platforms and how data can be used to improve marketing strategies and business decisions.
Participants will learn how to set up GA4, navigate the interface, track key metrics, create reports, and interpret data insights. The course also covers event-based tracking, audience analysis, and basic reporting techniques to help learners make data-driven decisions.
Course Outcomes
Understand the core concepts and features of Google Analytics 4 (GA4)
Set up a GA4 property and install tracking on a website
Navigate the GA4 dashboard and interface efficiently
Track and analyze user behavior using events and reports
Interpret key metrics such as users, sessions, engagement, and conversions
Create custom reports and dashboards
Analyze audience data to understand user demographics and interests
Apply insights to improve website performance and marketing strategies
